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主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
中国科学院科技战略咨询研究院
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Chinese Journal of Management Science
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中文
The Effects of Adding B2C Versus O2O Channel on Offline Sales: Store Density as a Moderator
Wei Li, Zecheng Fan, Sha Zhang
Chinese Journal of Management Science . 2026, (
2
): 323 -335 . DOI: 10.16381/j.cnki.issn1003-207x.2023.1242
