主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
　　　中国科学院科技战略咨询研究院
Chinese Journal of Management Science

Chinese Journal of Management Science >

2022 , Vol. 30 >Issue 11: 84 - 94

DOI: https://doi.org/10.16381/j.cnki.issn1003-207x.2020.0063

Articles

The Prisoner’s Dilemma of Dual-channel Supply Chain under the Perspective of Income Stream Risk

  • LIU Xin-min ,
  • LIN Kang-kang ,
  • WANG Lei
Expand
  • 1. College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China；2. Department of Management, Qingdao Agricultural University, Qingdao 266109, China；3. School of Economics, Ocean University of China, Qingdao 266100, China

Received date: 2020-01-13

  Revised date: 2021-01-04

  Online published: 2022-11-28

Fold

Abstract

With the rapid development of e-commerce technology and the change of consumers’ shopping concepts, more and more manufacturers break through the original single traditional sales channel and gain greater market competitiveness by opening up electronic direct sales channels. However, the existence of dual channels has intensified the competition between manufacturers and retailers, leading to the coexistence of horizontal and vertical competition in the supply chain. Although existing studies have shown that the centralized decision-making between manufacturers and retailers is the optimal equilibrium solution. For self-interested motives, both will choose to cut prices separately to increase market share, i.e., to take non-cooperation as the dominant strategy, which leads to non-cooperative decentralized decision-making as the Nash equilibrium solution in the prisoner’s dilemma of the supply chain. Therefore, it is necessary to study the influence mechanism of different strategic combinations of supply chain participants on their utility level and production decision-making, so as to provide reference for coordinated supply chain management.

Key words： dual channel supply chain; channel preference; risk preference; income stream risk; prisoner’s dilemma

Cite this article

LIU Xin-min , LIN Kang-kang , WANG Lei . The Prisoner’s Dilemma of Dual-channel Supply Chain under the Perspective of Income Stream Risk[J]. Chinese Journal of Management Science, 2022 , 30(11) : 84 -94 . DOI: 10.16381/j.cnki.issn1003-207x.2020.0063

References

［1］ 赵礼强,徐家旺.基于电子市场的供应链双渠道冲突与协调的契约设计［J］.中国管理科学, 2014, 22(5):61-68.Zhao Liqiang, Xu Jiawang. Contract design for coordination conflict of dual channel supply chain［J］. Chinese Journal of Management Science, 2014, 22(5):61-68.
［2］ 范小军,刘艳.制造商引入在线渠道的双渠道价格与服务竞争策略［J］.中国管理科学,2016, 24(7): 143-148.Fan Xiaojun, Liu Yan. Dual channel price and service competition after manufacturer introduced direct on line channel［J］. Chinese Journal of Management Science, 2016,24(7): 143-148.
［3］ 孙嘉楠,肖忠东.考虑消费者双重偏好的低碳供应链减排策略研究［J］.中国管理科学,2018, 26(4): 49-56.Sun Jianan, Xiao Zhongdong. Decision-making of dual-channel supply chain emission reduction based on consumer preference to low- carbon［J］. Chinese Journal of Management Science, 2018, 26(4): 49-56.
［4］ Lee H L, Padmanabhan V, Whang S. Information distortion in a supply chain: The bullwhip effect［J］. Management Science, 1997, 43(4): 546-558.
［5］ Kumar N, Ruan R. On manufacturers complementing the traditional retail channel with a direct online channel［J］. Quantitative Marketing & Economics, 2006,4(3):289-323.
［6］ Collett S. Channel conflicts push Levi to halt Web sales［J］. Computerworld, 1999,33(45):8.
［7］ Yan Ruiliang. Product brand differentiation and dual-channel store performances of a multi-channel retailer［J］. Education Teaching Forum, 2010, 44(5):672-692.
［8］ Webb K L. Managing channels of distribution in the age of electronic commerce［J］. Industrial Marketing Management, 2002,31(2):95-102.
［9］ 王义宝,高丹,原白云.考虑公平关切的双渠道供应链垂直合作广告模型［J］.系统管理学报, 2020, 29(6):1205-1214.Wang Yibao, Gao Dan, Yuan Baiyun. Vertical cooperative advertising models for dual- channel supply chain considering fairness concern［J］. Journal of Systems & Management, 2020, 29(6):1205-1214.
［10］ 周艳菊,叶欣,詹结祥,等.制造商竞争与合作下双渠道供应链联合减排的微分博弈分析［J］.控制与决策, 2018,33(11):2021-2028.Zhou Yanju, Ye Xin, Zhan Jiexiang, et al. Differential game model of joint emission reduction strategies in a dual-channel supply chain considering manufacturers’ competition and cooperation［J］. Control and Decision, 2018, 33(11): 2021-2028.
［11］ Song Wei, Wang Renwen, Fu Yelin，et al. Consumer choice, firm performance and channel coordination in a dual-channel distribution system［J］. American Journal of Operations Research, 2014, 4(4):217-227.
［12］ 刘汉进,范小军,陈宏民.零售商价格领导权结构下的双渠道定价策略研究［J］.中国管理科学, 2015,23(6):91-98.Liu Hanjin, Fan Xiaojun, Chen Hongmin. Dual channel pricing strategy under retailer stackelberg leadership［J］. Chinese Journal of Management Science,2015,23(6):91-98.
［13］ Liu Tingting, Xu Qing. Channel selection and retailer dual-channel coordination in the e-commerce context［J］. International Journal of Modelling & Simulation,2016,36(3):56-67.
［14］ 张学龙,王军进.制造商主导型双渠道供应链协调决策模型［J］.控制与决策, 2016,31(8): 1519-1525.Zhang Xuelong, Wang Junjin. Supply chain coordination decision model of manufacture-led dualchannel supply［J］. Control and Decision, 2016, 31(8): 1519-1525.
［15］ 王垒,曲晶,刘新民.考虑横向公平的双渠道销售闭环供应链定价策略与协调研究［J］.工业工程, 2018,21(3):21-31.Wang Lei, Qu Jing, Liu Xinmin. Pricing strategy and coordination of closed-loop supply chain considering horizontal fairness under dual channel sales［J］. Industrial Engineering Journal, 2018, 21(3):21-31.
［16］ Hudnurkar M, Jakhar S, Rathod U. Factors affecting collaboration in supply chain: A literature review［J］. Procedia-Social and Behavioral Sciences，2014，133(15)：189-202.
［17］ 刘新民,蔺康康,王垒.消费者异质偏好对绿色产品定价决策的影响研究［J］.工业工程与管理, 2018,23(4):112-119.Liu Xinmin, Lin Kangkang, Wang Lei. Pricing decision for green products considering consumer heterogeneous preferences［J］. Industrial Engineering and Management, 2018, 23(4):112-119.
［18］ Li Jiawei, Hingston P, Kendall G. Engineering design of strategies for winning iterated prisoner's dilemma competitions［J］. IEEE Transactions on Computational Intelligence & Ai in Games, 2011,3(4):348-360.
［19］ 王斌,徐寅峰,孙利辉.“鹰鸽博弈”的量子分析［J］.系统工程,2004(10):1-4.Wang Bin, Xu Yinfeng, Sun Lihui. Quantum analysis of “Hawk and Dove Game”［J］. Systems Engineering, 2004(10):1-4.
［20］ 李远远,刘礼帅.基于ANP-Fuzzy模型的农产品供应链风险评价研究［J］.数学的实践与认识, 2017,47(13):24-32.Li Yuanyuan, Liu Lishuai. Research on risk evaluation of agricultural product supply chain based on ANP-Fuzzy model［J］. Mathematics in Practice and Theory, 2017,47(13):24-32.
［21］ 丁黎黎,徐寅峰,刘新民.基于风险偏好下的网上在线拍卖策略设计［J］.中国管理科学, 2014, 22(3):96-102.Ding Lili, Xu Yinfeng, Liu Xinmin. On-line auction strategies on the internet based on risk preference［J］. Chinese Journal of Management Science, 2014, 22(3):96-102.
［22］ Zeng Weijun, Li Minqiang, Chen Fuzan, et al. Risk consideration and cooperation in the iterated prisoner’s dilemma［J］. Soft Computing, 2014, 20(2):1-21.
［23］ Fogel D B. On the relationship between the duration of an encounter and the evolution of cooperation in the iterated prisoner’s dilemma［J］. Evolutionary Computation, 1995, 3(3): 349-363.
［24］ Axelrod R, Hamilton W D. The evolution of cooperation［J］. Quarterly Review of Biology, 1981, 79(2):135-160.
［25］ 孙利辉,徐寅峰,李纯青.合作竞争博弈模型及其应用［J］.系统工程学报, 2002,17(3): 211-215.Sun Lihui, Xu Yinfeng, Li Chunqing. Coopetition game model and its application［J］. Journal of Systems Engineering, 2002,17(3): 211-215.
［26］ 骆嘉琪,匡海波,冯涛,等.基于两阶段博弈模型的高铁民航竞合关系研究［J］.系统工程理论与实践,2019,39(1):150-164.Luo Jiaqi, Kuang Haibo, Feng Tao, et al. Research on the co-opetition between high speed rail and civil aviation based on two stage game model［J］. Systems Engineering-Theory & Practice, 2019,39(1):150-164.
［27］ 郭本海,李军强,刘思峰.县域间土地供给竞合关系演化博弈模型［J］.中国管理科学,2015, 23(12): 77-85.Guo Benhai, Li Junqiang, Liu Sifeng. Evolutionary game model competition and cooperation between counties in land-supplied process［J］. Chinese Journal of Management Science, 2015, 23(12):77-85.
［28］ Miller K D, Bromiley P. Strategic risk and corporate performance: An analysis of alternative risk measures［J］. The Academy of Management Journal, 1990,33(4):756-779.
［29］ Belleflamme P, Bloch F. Sustainable collusion on separate markets［J］. Economics Letters, 2009, 99(2):384-386.
Options
Outlines

/

〈 〉