Abstract:

For the research on the co-creation value distribution of enterprise innovation networks， scholars mostly use cooperative game methods， using Shapley values and modified Shapley values for distribution， ignoring the impact of network connection structure， the direction and strength of the connection relationship on the distribution of co-creation value. In this paper， the edge density is used to characterize the connection structure in the innovative network， and the Myerson value considering the network connection structure is constructed， and it is proved that it is the only distribution law that satisfies the validity and fairness of the branch. Secondly， the direction and strength of the connection relationship are measured by the importance of the enterprise in the innovation network， and the Myerson value considering the network connection structure is corrected， and the cooperative game solution of the co-creation value distribution of the enterprise innovation network is obtained. Finally， through the numerical test and comparative analysis， it is revealed that the cooperative game solution constructed in this paper is not only reasonable and effective in solving the problem of co-creation value distribution of innovation networks， but also provides a more general allocation method with wide application value.The innovation of this paper is mainly reflected in the following three points　First， the connection structure of the network is considered. In this paper， the edge density is used to characterize the connection structure in the innovative network， and the Myerson value considering the network connection structure is constructed， which makes up for the deficiency that the classical cooperative game can only distribute the benefits to the fully connected network， and provides a scientific decision basis for the co-creation value distribution of the innovative network with different connection structure. Secondly， the direction and strength of the connections in the network are considered. The direction and strength of connections in innovation networks are also key factors affecting co-creation value distribution. In this paper， the importance of enterprises in innovation networks is used to measure the direction and strength of connections， which makes up for the deficiency that the direction and strength of connections are not considered in the studies of cooperative games in existing literatures. Finally， a more general allocation method is constructed for the co-creation value allocation of enterprise innovation network， which has a wide range of application value.

Key words: innovation network, benefit distribution, myerson value, connection structure, strength of the relationship