基于成本学习效应的自有品牌引入与定价策略研究
叶林, 徐和, 金力, 高丹
Store Brand Introduction and Equilibrium Price Decision in Supply Chain Considering the Manufacturer's Cost Learning Effect
Lin Ye, He Xu, Li Jin, Dan Gao
中国管理科学
.
2026, (7): 145
-156
.
DOI: 10.16381/j.cnki.issn1003-207x.2023.1041
