社交电商中考虑有价市场信息的拼团规模与区别定价决策研究
赵川, 郭子扬, 王焜, 董康银
Research on the Scale of Group-buying and Differential Pricing Decisions in Social E-commerce Considering Market Information Value
Chuan Zhao, Ziyang Guo, Kun Wang, Kangyin Dong
中国管理科学
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2026, (3): 242
-252
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DOI: 10.16381/j.cnki.issn1003-207x.2023.1996