是否开辟直播电商渠道？市场扩张、蚕食和搭便车效应的动态影响分析
周驰, 钱勇, 张霖霖
Whether to Open up Live E-commerce Channels? Analysis of the Dynamic Influence of Market Expansion, Cannibalization and Free-rider Effects
Chi Zhou, Yong Qian, Linlin Zhang
中国管理科学
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2026, (9): 282
-292
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DOI: 10.16381/j.cnki.issn1003-207x.2024.1683
