游戏化互动对消费者持续参与“互联网+”回收意愿的影响研究——基于目标框架理论
高海霞, 高娇
Research on the Impact of Gamification Interaction on Consumers' Continuous Participation Intention of “Internet+” Recycling: Based on Goal-Framing Theory
Haixia Gao, jiao Gao
中国管理科学
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2026, (7): 312
-322
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DOI: 10.16381/j.cnki.issn1003-207x.2024.1523
