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中国管理科学 ›› 2025, Vol. 33 ›› Issue (5): 325-333.doi: 10.16381/j.cnki.issn1003-207x.2022.2323cstr: 32146.14/j.cnki.issn1003-207x.2022.2323

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考虑转化效率的竞争企业产能共享策略研究

王军进, 许淞俊, 刘家国()   

  1. 大连海事大学航运经济与管理学院,辽宁 大连 116026
  • 收稿日期:2022-10-24 修回日期:2023-05-15 出版日期:2025-05-25 发布日期:2025-06-04
  • 通讯作者: 刘家国 E-mail:liujiaguo@gmail.com
  • 基金资助:
    国家自然科学基金项目(72302030)

Research on Capacity Sharing Strategies of Competing Firms Considering Conversion Efficiency

Junjin Wang, Songjun Xu, Jiaguo Liu()   

  1. School of Maritime Economics and Management,Dalian Maritime University,Dalian 116026,China
  • Received:2022-10-24 Revised:2023-05-15 Online:2025-05-25 Published:2025-06-04
  • Contact: Jiaguo Liu E-mail:liujiaguo@gmail.com

摘要:

市场竞争导致供需不匹配。产能共享是将过度产能与过度需求相结合的一种常见做法。考虑共享产能的不完全替代性问题,构建由两个对称竞争企业组成的产能共享非合作博弈模型,探究市场细分、产能容量及替代性对企业产能共享策略和盈利能力的影响。研究结果表明,产能共享可以软化企业的价格竞争,但承诺过高的产能共享价格不一定会提高企业利润。企业利润受到价格敏感者非单调影响,而产能容量与替代性对其的影响取决于企业间产能转化效率,同时产能共享盈利性存在一个沉没成本阈值效应,更多的价格敏感者、更大的企业产能容量及更低的产能转化效率会抑制该阈值效应,从而降低企业达成产能共享的可能性。

关键词: 转化效率, 产能共享, 供需匹配, 价格竞争

Abstract:

Market competition can lead to a mismatch between supply and demand. Capacity sharing is a common practice to combine excessive capacity with excessive demand. In order to investigate the transformation efficiency and sunk costs on capacity sharing between competing firms, a capacity-sharing non-cooperative game model is constructed consisting of two symmetrically competing firms and the game model of no capacity sharing with capacity sharing is compared, and the effects of consumer segmentation, firm capacity and capacity transformation efficiency on firms’ capacity sharing strategies and profitability are analyzed. The results show that promising an excessive capacity sharing price does not necessarily improve firms’ profitability, capacity sharing can soften firms’ price competition, and the optimal capacity sharing price and equilibrium expected profit are non-monotonically influenced by price-sensitive buyers. The impact of firms’ capacity and substitutability on them depends on capacity conversion efficiency. There is a sunk cost threshold effect on the profitability of capacity sharing. More price-sensitive buyers, larger capacity capacity and lower capacity conversion efficiency inhibit this effect and reduce the likelihood of firms reaching capacity sharing.

Key words: conversion efficiency, capacity sharing, supply and demand matching, price competition

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