电商平台与服务提供商的用户隐私信息管理策略研究

doi:10.16381/j.cnki.issn1003-207x.2019.1081

摘要/Abstract

摘要： 以移动商务环境下单个上游服务提供商和单个下游电商平台构成的两级供应链为对象，以用户隐私担忧为出发点，考虑了用户隐私担忧的异质性，构建了两阶段决策模型，研究了电商平台向服务商分享用户隐私的策略、服务商向消费者披露隐私利用信息的策略、服务商最优的隐私利用水平以及隐私保护投资强度，并对分散和集中决策型供应链的收益进行了对比分析。研究表明，电商平台与服务商分享和披露用户隐私信息的可能性均随着隐私不敏感用户比例的增加而增加；电商平台向服务商分享用户隐私可以有效改善供应链绩效，但服务商向用户披露其利用隐私信息的策略并不总是最优选择。最后，通过数值算例分析了隐私信息共享的集中和分散决策型供应链的收益情况，结果表明，前者的整体收益要大于后者。

关键词: 隐私；信息披露；隐私保护；移动供应链

Abstract: The rapid development of mobile commerce has dramatically changed the way people live. Enterprises can more easily access users' personal privacy information, obtain user preferences through specialized data processing and analysis, and then provide personalized services and prices. However, the collection and use of users’ personal information have aroused users’ privacy concerns and affected users' trust and willingness to accept services. In addition, improper privacy protection will also bring huge property losses to enterprises. Therefore, how can enterprises properly share, utilize and protect consumers’ privacy information has become the focus attention of all parties, and also the starting point of this paper.

Key words: privacy; information disclosure; privacy protection; mobile supply chain

中图分类号:

C931
F724.6

李延晖,廖康,徐璐. 电商平台与服务提供商的用户隐私信息管理策略研究[J]. 中国管理科学, 2022, 30(6): 157-166.

LI Yan-hui,LIAO Kang,XU Lu. Research on Users’ Privacy Information Management Strategies of E-commerce Platform and Service Provider[J]. Chinese Journal of Management Science, 2022, 30(6): 157-166.

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