主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
　　　中国科学院科技战略咨询研究院
Chinese Journal of Management Science
Research on the Influence Mechanism of Social Comparative Tendency on Consumers' Purchase Decision——Based on the Perspective of Emotion-rational Decision
Cheng Che,Guohua Wu,Zhihong Zhang
Chinese Journal of Management Science . 2024, (3): 257 -265 .  DOI: 10.16381/j.cnki.issn1003-207x.2020.1711