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主办：中国优选法统筹法与经济数学研究会
中国科学院科技战略咨询研究院
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Chinese Journal of Management Science
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中文
Consumers’ Evaluations of Brand Extensions:Testing Aaker and Keller Model by Residual Centering Method
FU Guo-qun
Chinese Journal of Management Science . 2001, (
5
): 62 -67 .
