TY - Chinese Journal of Management Science A1 - ZHOU Er-feng, ZHANG Ting-long, NI Lei, FANG Dan, FANG Chang T1 - Advertising and Price Decisions Considering Reference Price Effect Y1 - 2018-08-20 JF - Chinese Journal of Management Science JO - Chinese Journal of Management Science SP - 75 EP - 85 VL - 26 IS - 8 UR - http://www.zgglkx.com N1 - 10.16381/j.cnki.issn1003-207x.2018.08.008 ER -