RT Journal T1 Research on Brand Diffusion and Brand Image Differentiation on Social Media: Comparison of Huawei and Haier A1 WANG Zong-shui, SUN Zhuo, ZHANG Jian PB Chinese Journal of Management Science FD 2022-06-20 YR 2022 JF Chinese Journal of Management Science JO Chinese Journal of Management Science VO 30 IS 6 SP 178 DO 10.16381/j.cnki.issn1003-207x.2019.1775 K1 social media; brand diffusion; brand image; differentiation LK {http://www.zgglkx.com/EN/article/article_17926.shtml}