RT Journal T1 Optimal Pricing and Advertising Decisions for Online Video Services Considering Word of Mouth A1 LI Zhi-peng, XIE Ting, CHEN Sha PB Chinese Journal of Management Science FD 2022-03-20 YR 2022 JF Chinese Journal of Management Science JO Chinese Journal of Management Science VO 30 IS 3 SP 230 DO 10.16381/j.cnki.issn1003-207x.2020.2163 K1 online video; online word of mouth; optimal pricing; advertising; Bass model LK {http://www.zgglkx.com/EN/article/article_17785.shtml}