RT Journal T1 The Optimal Carbon Emission Reduction Strategy with Retailer's Fairness Concern and Advertising Effort Level A1 ZHANG Ling-hong, LIU Fang-yuan, ZHU Li-long, ZHOU Hao PB Chinese Journal of Management Science FD 2021-04-20 YR 2021 JF Chinese Journal of Management Science JO Chinese Journal of Management Science VO 29 IS 4 SP 138 DO 10.16381/j.cnki.issn1003-207x.2018.1022 K1 carbon emission reduction;fairness concern;consumers' environmental awareness;advertising effort level;price LK {http://www.zgglkx.com/EN/article/article_17269.shtml}