RT Journal T1 Optimal Dynamic Pricing of Consumer Referral Reward and Advertising Investment Based on Bass Model A1 DUAN Yong-rui, YIN Jia PB Chinese Journal of Management Science FD 2020-08-20 YR 2020 JF Chinese Journal of Management Science JO Chinese Journal of Management Science VO 28 IS 8 SP 65 DO 10.16381/j.cnki.issn1003-207x.2020.08.006 K1 consumer referral reward;advertising;word-of-mouth;bass model;optimal control LK {http://www.zgglkx.com/EN/article/article_16932.shtml}