TY - Chinese Journal of Management Science A1 - HE Li-hong, LIAO Xi, LIU Meng-meng, YUAN Chun T1 - A Game Analysis of Optimal Advertising Efforts and Direct Price Discount Strategy for the Two-level Supply Chain Y1 - 2017-02-20 JF - Chinese Journal of Management Science JO - Chinese Journal of Management Science SP - 130 EP - 138 VL - 25 IS - 2 UR - http://www.zgglkx.com N1 - 10.16381/j.cnki.issn1003-207x.2017.02.014 ER -