@article{ZHOU Er-feng:75, author = {ZHOU Er-feng, ZHANG Ting-long, NI Lei, FANG Dan, FANG Chang}, title = {Advertising and Price Decisions Considering Reference Price Effect}, publisher = {Chinese Journal of Management Science}, year = {2018}, journal = {Chinese Journal of Management Science}, volume = {26}, number = {8}, eid = {75}, numpages = {10}, pages = {75}, keywords = {

reference price effect;price commitment;dynamic pricing;advertising commitment;advertising efforts

}, url = {http://www.zgglkx.com/EN/abstract/article_16021.shtml}, doi = {10.16381/j.cnki.issn1003-207x.2018.08.008} }