消费者异质偏好结构下动态创新竞合系统定价与创新策略研究

doi:10.16381/j.cnki.issn1003-207x.2020.0005

Abstract

Abstract: Business innovation is an important source for social development. However, it is a slow evolutionary process for enterprises to convert from conservative production to innovative development. During the process competition and cooperation between potential innovative companies and conservative non-innovative companies will arise. To be specific, competition is caused by market competition between companies, while cooperation, in most case, results from joint decisions between companies to control prices and output. In the competition-cooperation game between potential innovative companies and non-innovative companies, consumers have subjective understanding and judgment on pricing and innovation levels of products from different companies, therefore, the market demand for products is influenced by consumers' heterogeneous preference. If so, how will the consumers’ heterogeneous preference structure affect the product pricing, supply and innovation decisions of enterprise in the innovative competition-cooperation system?

Key words: innovative competition-cooperation system, pricing-supply mechanism, innovation strategy, consumers’ heterogeneous preference

CLC Number:

F272.3
C934

QU Xin-chi, HOU Gui-sheng, SUN Xiang-yan. Pricing and Innovation Strategies of Dynamic Innovative Competition-Cooperation System under the Framework of Consumers’ Heterogeneous Preference[J]. Chinese Journal of Management Science, 2022, 30(1): 88-99.

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Pricing and Innovation Strategies of Dynamic Innovative Competition-Cooperation System under the Framework of Consumers’ Heterogeneous Preference

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