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Chinese Journal of Management Science ›› 2022, Vol. 30 ›› Issue (11): 170-181.doi: 10.16381/j.cnki.issn1003-207x.2020.2033

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Crowdfunding Mechanism of Rural Environmental Governance Based on Evolutionary Game Theory

HE Qi-long1,2, LUO Xing1,2, CHEN Li-peng1,2, GU Cui-ling3   

  1. 1.Business School,Zhengzhou University,Zhengzhou 450001, China;2.Yunus Center for Social Enterprise, Zhengzhou University, Zhengzhou 450001, China;3.School of Management,Henan University of Technology, Zhengzhou 450001, China
  • Received:2020-10-29 Revised:2021-02-14 Online:2022-11-20 Published:2022-11-28
  • Contact: 罗兴 E-mail:luoxing@zzu.edu.cn

Abstract: Rural environmental governance is one of the important tasks of Rural Revitalization Strategy. The government alone is unable to meet the environmental governance needs of more than 700,000 administrative villages in China. It has become a new mechanism to play the role of the main body of farmers,this will fundamentally relieve the pressure on government finances. In this paper, the crowdfunding is introduced into the environmental governance. The evolutionary game models of two strategies for multiple players are constructed under two scenarios of fair contribution and altruistic preference. Then the effects of risk probability, environment-friendly preference, group utility, initial wealth, financing target and crowdfunding shares on crowdfunding success are analyzed, and the internal mechanism of the emergence of cooperative environmental governance behavior of farmers is revealed.

Key words: rural environmental governance, evolutionary game, crowdfunding, replicator dynamics equation

CLC Number: