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Chinese Journal of Management Science ›› 2021, Vol. 29 ›› Issue (12): 191-202.doi: 10.16381/j.cnki.issn1003-207x.2019.1451

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A Review of Behavioral Influence and Value Application for Online Reviews

WANG An-ning1,2, ZHANG Qiang1,2, PENG Zhang-lin1,2, YANG Shan-lin1,2   

  1. 1. School of Management, Hefei University of Technology, Hefei 230009, China;2. Key Laboratory of Process Optimization and Intelligent Decision-making, Ministry of Education, Hefei 230009, China
  • Received:2019-09-23 Revised:2020-04-03 Published:2021-12-28
  • Contact: 张强 E-mail:qiang_zhang@hfut.edu.cn

Abstract: With the development of social networks, a large number of online reviews have been generated. Research on online reviews has attracted extensive attention from scholars in the fields of marketing, information systems, and product development. At present, great progress has been made for online review research. However, due to the wide range of research on online reviews, there is no systematic conceptual framework. It lacks an overall understanding of online reviews. Therefore, this paper attempts to comprehensively summarize the online review research literature. From the perspective of behavioral influence, online reviews affect consumers ’purchasing behavior and enterprises’ business decisions. For the perspective of value application, online reviews are an important information source to obtain consumer needs. Enterprises gradually realize the value of online reviews for recommendation services, market analysis, and product development. On the basis of the literature review, the current technological development is combined with the market environment to derive three characteristics of online reviews: diversity, dynamics, and integration, which broadens the research boundary and provides the research opportunities.

Key words: online reviews; behavioral influence; purchasing decision; value application; product development

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