亲社会行为机理可以促进医疗众筹项目筹资吗？

doi:10.16381/j.cnki.issn1003-207x.2021.0660

Abstract

Abstract:

Medical crowdfunding solves the problem of lacking medical expenses for poor patients with severe illnesses though online donations. Thus， finding the key factors to improve the fundraising performance is of great significance for patients and their family. Here， with the high-frequency data of 125，893 medical crowdfunding projects on Qingsong Chou in China， these factors are uncovered from the perspectives of creators， projects， backers， and prosocial behavior mechanisms. Differing from previous studies， the variables of prosocial behavior mechanisms are defined from the perspective of help-seeker’s characteristics， benefactor’s ability， and external environment. The linear regression model and logistic regression model are employed to check the validity oftheseprosocial factors.It is found that social network and social capital of creators and project quality have a postive effect on the fundraising performance. It is also found that the period of projects negatively affect on raising funds， and the goal of projects may decrease the probability of success and increase other project performance. More importantly， the factors driving prosocial behavior play a significant role in promoting money collection in the medical crowdfunding. Females， children and cancer patients who can attract more help are much easier to raise funds. Furthermore， projects from high-income areas and those created during the Spring Festival have a strong ability to attract funds. However， emphasising on the poverty will inhibit fundraising. In addition， the effectiveness of prosocial behavior mechanisms is further confirmed through robustness tests. It is found that the donating willingness of potential supporters only increases during the Spring Festival and children is the mostcrucial factorto improve the fundraise in comparison of females and cancer patients. These findings can not only provide effective strategies for project creators to improve fundraising， but also provide new thoughts for relieving the regional imbalance of online donations and promoting the sound development of medical crowdfunding.

Key words: medical crowdfunding, fundrasing performance, factors driving prosocial behavior, Qingsong Chou

CLC Number:

D632.9

Zhiqiang Jiang,Yiming Wang,Peng Wang, et al. Do Factors Driving Prosocial Behaviors Promote Fundraising in Medical Crowdfunding?[J]. Chinese Journal of Management Science, 2024, 32(4): 227-236.

Figures/Tables 2

变量	模型1: M_t	模型2: M_t	模型3: M_I	模型4: M_I
Intercept	0.1070^***	0.0304^***	-5.0262^***	-5.3342^***
S_h	0.1195^***	0.1150^***	0.1421^***	0.1246^***
S_n	0.2425^***	0.2443^***	0.7579^***	0.7616^***
Q_n	0.4863^***	0.4749^***	0.9213^***	0.8978^***
Q_t	0.0814^***	0.0819^***	0.2300^***	0.2326^***
Q_p	0.0049^*	0.0056^**	0.0520^**	0.0519^**
Q_u	0.0334^***	0.0336^***	0.1306^***	0.1309^***
Q_c	0.0306^***	0.0301^***	0.0401^***	0.0404^***
I_t	0.2012^***	0.1912^***	-3.8072^***	-3.8625^***
I_p	0.0505^***	-0.0614^***	-0.3093^***	-0.3410^***
I_h	-0.0056^**	-0.0119^***	0.0301	0.0113
2017	-0.1403^***	-0.1226^***	-0.5156^***	-0.4524^***
2018	-0.1381^***	-0.1077^***	-0.8480^***	-0.7574^***
2019	-0.0989^***	-0.0699^***	-1.1752^***	-1.0893^***
2020	-0.0207^*	0.0096	-1.2983^***	-1.2126^***
P_g		0.0254^***		-0.0201
P_a		-0.0592^***		-0.1956^***
P_c		0.0740^***		0.3342^***
P_d		-0.0190^***		-0.0014
P_l		0.3079^***		0.8334^***
P_s		0.0403^***		0.2521^**
$R a d j 2$	0.5531	0.5622	0.3877	0.3962

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变量	M_t	M_I	M_n	M_s	变量	M_t	M_I	M_n	M_s
A: 替换网络中心性指标					B: 离散化患者年龄
接近中心性	0.1240^***	0.2390^***	0.1234^***	0.0037	儿童	0.1739^***	0.4066^***	0.3619^***	-0.0041
度中心性	0.0640^***	-0.0077	0.1071^***	0.0095^**	青年	0.1610^***	0.8214^***	0.3237^***	0.0215
特征向量中心	0.0040	-0.2815^***	0.0272^***	-0.0010	成年	0.1272^***	0.7227^***	0.1415^***	0.0247^*
					中年	0.0032	0.2783^***	-0.0002	-0.064
C: 变换经济发达地区定义					D:考虑其他中国传统节日
可支配收入前十	0.2438^***	0.5861^***	0.2810^***	0.0298^***	元旦	-0.0590	-0.5130	-0.0342	-0.0329
可支配收入前十五	0.2409^***	0.5688^***	0.1988^***	0.0232^***	清明	-0.0238	0.2582	0.0120	-0.0335
一二线城市	0.2233^***	0.5188^***	0.1919^***	0.0200^***	劳动节	-0.0092	0.0349	0.0217	-0.0409
三线城市	0.2143^***	0.5430^***	0.0680^***	0.0493^***	端午节	0.0350	0.1071	-0.0108	-0.0247
四线城市	0.0596^***	0.2366^***	0.0302^***	0.0069	中秋节	-0.0225	0.0633	-0.0554?	-0.0060
					国庆节	-0.0520	0.0453	-0.0320?	-0.0127
E: 考虑交乘项
女性×儿童	0.0376^**	0.0689	0.0327^**	0.0127
儿童×癌症	0.0719^***	0.5932^***	0.1004^***	-0.0966^***
女性×癌症	0.0077	-0.0016	-0.0025	-0.0125

[1]	Zhiqiang Jiang, Yi Tao, Yan Cui, Weixing Zhou. Extracting the Topics Affecting Fundraising Performance from Medical Crowdfunding Descriptions Based on the LDA Model [J]. Chinese Journal of Management Science, 2025, 33(7): 92-104.
[2]	Fan Yang, Guopeng Li, Zhibin Tan, Zhigang Cao. The Impact of Regional Social Capital on Medical Crowdfunding: Evidence from a Chinese Donation Crowdfunding Platform [J]. Chinese Journal of Management Science, 2025, 33(7): 105-116.

Do Factors Driving Prosocial Behaviors Promote Fundraising in Medical Crowdfunding?

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