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Chinese Journal of Management Science ›› 2023, Vol. 31 ›› Issue (5): 141-151.doi: 10.16381/j.cnki.issn1003-207x.2020.1349

• Articles • Previous Articles    

Effects of the Store-within-a-store Mode on Production and Sales Effort Strategy of a Capital Constrained Supply Chain

NIE Fu-hai1, LI Dian-sheng2, XIAO Ting-ting1   

  1. 1. School of Economics and Management, Harbin Institute of TechnologyShenzhen, Shenzhen 518055, China;2. School of Economics, Ocean University of China, Qingdao 266100, China
  • Received:2020-07-14 Revised:2020-11-05 Published:2023-05-23
  • Contact: 肖婷婷 E-mail:xiaotingting@hit.edu.cn

Abstract: As supply chain problems such as the bullwhip effect are becoming more prominent, more and more enterprises such as LV and Channel begin to adopt the store-within-a-store mode. Compared with the traditional wholesale and retail mode, the manufacturer adopting the store-within-a-store mode directly takes charge of production, inventory, sales and so on, faces more demand and process uncertainties, bears higher operation costs, and may lack funds.

Key words: capital constraints;supply chain;bank credit;store-within-a-store mode;operation decision

CLC Number: