Chinese Journal of Management Science ›› 2022, Vol. 30 ›› Issue (7): 110-120.doi: 10.16381/j.cnki.issn1003-207x.2019.1953
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WANG Qi-jun, NIE Jia-jia
Received:
2019-11-28
Revised:
2020-05-08
Online:
2022-08-05
Published:
2022-08-05
Contact:
聂佳佳
E-mail:niejia@126.com
CLC Number:
WANG Qi-jun, NIE Jia-jia. The Brand Strategy of Conspicuous Goods: Brand Extension or New brand?[J]. Chinese Journal of Management Science, 2022, 30(7): 110-120.
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