Chinese Journal of Management Science ›› 2022, Vol. 30 ›› Issue (2): 204-216.doi: 10.16381/j.cnki.issn1003-207x.2019.0253
• Articles • Previous Articles
WANG Wei-hao, MA De-qing, HU Jin-song
Received:
2019-02-26
Revised:
2019-09-06
Published:
2022-03-02
Contact:
胡劲松(1966-),男(汉族),湖北省京山人,青岛大学商学院,教授,博士生导师,研究方向:行为运营管理,Email:hujinsong@qdu.edu.cn.
E-mail:hujinsong@qdu.edu.cn
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CLC Number:
WANG Wei-hao, MA De-qing, HU Jin-song. Optimal Dynamic Advertising Strategies with Presence of Probable Product-Harm Crisis[J]. Chinese Journal of Management Science, 2022, 30(2): 204-216.
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