顾客价值共创模式下的零售商定价与服务策略研究

doi:10.16381/j.cnki.issn1003-207x.2019.0130

Abstract

Abstract: The model of customer participation in value co-creation has gradually become an important tool for firms to attract consumers.Under this model, consumers are required to provide value in a production process for goods or services. An analytical model is constructed under the background of customer participation in co-production with value co-creation, and studies retailers’ pricing and service strategies by capturing key features such as customer participation preference, co-production complexity, co-production effect and hassle effect.

Key words: consumer participation; value co-creation; retailer; pricing strategy; service strategy

CLC Number:

F713

WANG Jun-bin, , FAN Xiao-jun. Retailer’s Pricing and Service Strategies under Consumer Value Co-creation for Co-produced Product[J]. Chinese Journal of Management Science, 2022, 30(8): 164-172.

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Retailer’s Pricing and Service Strategies under Consumer Value Co-creation for Co-produced Product

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