网络视频媒体同步播出节目运营策略研究

doi:10.16381/j.cnki.issn1003-207x.2018.1530

Abstract

Abstract: With the popularity of simultaneous program, little is known about the operating strategy of the Program.Two online video medias are taken to provide video programs with different quality as the research object, and the optimal selection of the two online video media program provision model and online advertising pricing model are analyzed through theoretical modeling. It is found that under equilibrium conditions, users of low-quality online video media only choose its free ad-supported program, and low-quality online video media should provide free video programs and choose CPC advertising pricing model to obtain revenue through advertising; users of high-quality online video media only select its paid program. High-quality online video media should provide video programs in the charging mode to obtain revenue through program charging. The number of users of free program on low-quality online video media is greater than the number of users of high-quality online video media, and the narrowing of the difference in program quality between the two will lead to a widening of the user scale between the two. The research conclusions of this article also have certain reference significance for the traditional television media that has integrated online video programs in formulating program strategies.

Key words: online video media, program provision model, advertising pricing model, game

CLC Number:

C931

LI Zi-qing. The Research on Operation Strategy of Synchronized Broadcast Program in Online Video Media[J]. Chinese Journal of Management Science, 2021, 29(3): 230-238.

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The Research on Operation Strategy of Synchronized Broadcast Program in Online Video Media

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