同侪影响效应下商店品牌引入对供应链中的参与者决策影响研究
焦媛媛, 李宇航
Research on the Influence of Store Brand Introduction on Participant Decision Making in Supply Chain Under Peer Influence Effect
JIAO Yuan-yuan, LI Yu-hang
中国管理科学
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2023, (6): 185
-195
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DOI: 10.16381/j.cnki.issn1003-207x.2020.1490
