消费者异质性下供应链互补产品销售策略选择及其定价研究
张子健, 张泠泠
Marketing Strategy Choice and Pricing for Complementary Products in Supply Chain with Heterogeneous Consumers
ZHANG Zi-jian, ZHANG Ling-ling
中国管理科学
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2021, (7): 160
-170
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DOI: 10.16381/j.cnki.issn1003-207x.2018.1799
