管理学术界对实体企业的供应链研究已形成较系统的知识体系，而与虚拟企业有关的供应链研究才刚刚起步。企业间动态联合后会对供应链产生不同于企业单兵作战时的影响，这种影响广泛存在于企业实践中却较少被理论界所研究。因此，本文选择典型的虚拟企业为案例，运用经典扎根理论研究方法并采用认知地图工具，对虚拟企业供应链的动态变化进行了深入研究。研究发现，处于不同发展阶段的虚拟企业供应链形成过程有明显不同，该过程具有阶段性特征，并共同呈现虚拟企业供应链形成的内在机理。另外，在品牌影响力和供应链控制力的作用下，虚拟企业供应链的形式会产生由简入繁的变化，同时，其整体构型也出现了从“积木”组件向“积木”模型的蜕变，本文构建的“积木”模型形象地表达了上述机理。本文还发现，实体企业演化为虚拟企业的速度是影响虚拟企业供应链结构复杂程度的关键因素，两者呈现出相互关联的特性，可通过函数图形来表征。本文的研究弥补了虚拟企业供应链研究的不足，为更加深入研究相关问题奠定了理论基础。
In the management academic community, the research of real enterprise's supply chain has developed a knowledge system. However, the supply chain research which is related with virtual enterprise is just getting started. Typical virtual enterprises are selected as research cases, the classical grounded theory methodology is used, the method of cognitive map is integrated,and the first-hand interview contents are applied as data in order to deeply research the dynamic mechanism of supply chain in virtual enterprises.
In the classical grounded methodology, there is a need to code from the first-hand interview data of the targeted enterprises with the coding technology, to explore the logic line in the special operation phenomenon to find out the hidden principles. Additionally, the cognitive method is applied to interlink the factors of formatting the virtual enterprise's supply chain in the stage of open coding. Another side, it is founded that the supply chain formation process of a virtual enterprise changes from simplicity to complexity under the effect of the brand influence force and the supply chain control force, so as to cause the supply chain configuration to change from "Building Blocks" to the "Building Blocks" Model.
Above all, the discoveries and conclusions of this article fill the gap of the research between the virtual enterprise and supply chain, and put forward the foundation models for the further research. In the practice, guidance be provided for the enterprises to choose the right way to turn into a virtual enterprise and make its supply chain configuration better to obtain better performance.
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