策略型的顾客对于不同质量的产品以及不同时间的产品会有不同的估值和支付意愿,企业在进行决策时应当考虑顾客的策略性行为。建立了由一个制造商(即原始设备制造商)和一个独立的再制造商以及一组策略型顾客组成的闭环供应链模型,利用动态博弈理论分析了当由独立的再制造商负责回收旧产品并进行再制造时顾客策略行为和再制造品的质量水平对闭环供应链的产品价格、利润、消费者剩余的影响。研究结果表明,当顾客的策略程度增加时,制造商的利润减少,再制造商的利润和消费者剩余增加。当再制造品的质量水平增加时,制造商的利润降低,再制造商的利润先增加后降低,消费者剩余增加。
Strategic customers have different valuation and willingness to pay not only for new products and re-manufactured goods which they have different quality, but also for products at different times. So companies should consider the strategic behavior of customers during the decision-making. In this paper, a closed-loop supply chain model are established which consist of a original equipment manufacturer, a independent remanufacturer and a group of strategic consumers. Dynamic game theory is used to analyze the impact of customers' strategic behavior and product quality on prices, profits, consumer surplus when the independent remanufacturer engages in recycling and remanufacturing. Then the two situations of re-manufacturing and no re-manufacturing are compared. Studies have shown that: as the level of customers' strategicity increases, the profits of original equipment manufacturer decrease, the profits of independent remanufacturer and consumer surplus increase. As the quality level of remanufactured product increase, the profits of original equipment manufacturer decrease, the profits of independent remanufacturer increase firstly and then decrease, consumer surplus increase.
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