本文以2012年发布的中国500强且在沪深上市的企业为大型企业样本,以中小板上市企业为中小型企业样本,选取各企业2010-2012年会计年报数据,运用结构化方程模型和多元回归分析方法,分别实证检验了大型企业、中小型企业承担社会责任对企业短期财务绩效和长期财务绩效的影响。研究结果表明:(1)无论是大型企业还是中小型企业,承担社会责任都不会引起其短期财务状况的恶化。(2)大型企业和中小型企业的社会责任与长期财务绩效关系的表现不完全相同,大型企业多呈正向关系,中小型企业则负向关系较多。(3)特别值得关注的是,无论大型企业还是中小型企业,对员工和顾客的社会责任与长期财务绩效都呈负相关关系。本文研究揭示了在当前中国情境下企业履行社会责任不容乐观的现状,同时研究结果对于引导企业履行社会责任,促进我国经济社会的健康和谐发展,也具有重要的借鉴价值。
Taking the top 500 enterprises of China published in 2012 and listed in Shanghai and Shenzhen as the samples for large enterprises, small and medium-sized board listed companies as the samples for SMEs, selecting the enterprise accounting in 2010-2012 annual report date, using structural equation model and multiple regression analysis, the influence of large enterprise, SMEs of undertaking corporate social responsibility on corporate short-term financial performance and long-term financial performance are respectively tested. The results show that: (1) Whether it is large enterprise or SMEs, fulfilling social responsibility will not cause deterioration of its short-term financial conditions. (2) The performance of the relationship between corporate social responsibility of large enterprises and SMEs and long-term financial performance is not exactly the same, large enterprises are mostly positive relationship, while SMEs are mostly negative relationship. (3) In particular, there is significantly negative correlation between corporate social responsibility to employees and customers and long-term financial performance whether it is large enterprise or SMEs. In this paper,it is revealved that the current situation of corporate social responsibility is not optimistic in China, at the same time, the research results have important reference value in guiding enterprises to perform social responsibility and promoting the healthy and harmonious development of China's economic and society.
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