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中国管理科学

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闭环供应链网络设施竞争选址模型研究

杨玉香1, 周根贵2   

  1. 1. 中国计量学院经济与管理学院, 浙江 杭州 310018;
    2. 浙江工业大学经贸管理学院, 浙江 杭州 310032
  • 收稿日期:2009-11-11 修回日期:2011-07-04 出版日期:2011-10-30 发布日期:2011-10-30
  • 作者简介:杨玉香(1979- ),女(汉族),吉林松原人,中国计量学院经济与管理学院讲师,博士,研究方向:供应链管理、逆向物流
  • 基金资助:
    国家自然科学基金资助项目(71071142,71071146);浙江省高校人文社科重点研究基地——标准化与知识产权管理资助项目

Study on Location Model of Facility Competition for Closed Loop Supply Chain Network

YANG Yu-xiang1, ZHOU Gen-gui2   

  1. 1. College of Economics and Management, China Jiliang University, Hangzhou 310018, China;
    2. School of Business Administration, Zhejiang University of Technology, Hangzhou 310014, China
  • Received:2009-11-11 Revised:2011-07-04 Online:2011-10-30 Published:2011-10-30

摘要: 如何把握市场竞争趋势的变化,充分了解行业竞争状况,为企业新建设施选择具有竞争优势与发展前景的位置,是企业进入新市场要解决的首要问题。考虑一个大型企业计划开设一定数量的制造/再制造工厂和销售/回收中心以进入一个区域市场,在此市场上已存在若干同类设施的情况下,通过分析新进企业与这个区域内现有企业构成一主多从Stackelberg主从对策问题,将均衡模型捕捉的由新进企业引起的网络均衡态的变化引入位置决策过程,建立设施竞争选址模型决策在竞争环境中使新进企业利润最大化的位置,以及产品生产量、各层设施间的产品交易量和产品价格等决策。针对模型的特点,提出了遗传算法与QPADM算法相结合的求解策略,最后利用提出的模型和求解算法对算例进行计算与分析。

关键词: 闭环供应链网络, 设施竞争, 均衡模型

Abstract: To grasp the change of market competition trend,and fully acquaint industry competition situation,the most important thing for an entering enterprise to do is to choose locations which have the competitive advantage and developing prospect for the new facilities of the entering one.A large-scale enterprise will set up a number of manufacture/remanufacture firms and distribution/recycling centers and enter into a geographical market.There are already the same kinds of facilities in the market.Under the conditions,the entering enterprise and all competitors in the market form one-leader-multiple-follower Stackelberg strategies problem that is analyzed.An equilibrium model is developed to capture the change of the network equilibrium state caused by the entering one,and the change captured is led to the location decision process.A facility competition location model is build to determine location decision of these facilities to maximize the profit of the entering one under competitive condition,the amount of products produced,the amount of products transacted and the price,etc.According to characteristic of the model,a solution method integrates the genetic algorithm and QPADM method is built to solve the problem.Finally,numerical examples are solved and analyzed by using the proposed model and algorithm.

Key words: closed loop supply chain network, facility competition, equilibrium model

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