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中国管理科学

中国管理科学 ›› 2022, Vol. 30 ›› Issue (1): 230-240.doi: 10.16381/j.cnki.issn1003-207x.2019.0829

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考虑代销商保鲜努力的农产品委托代销策略研究

陈军１，曹群辉２，但斌３   

  1. 1. 重庆交通大学经济与管理学院，重庆　400074；2. 重庆交通大学图书馆，重庆　400074；3. 重庆大学经济与工商管理学院，重庆　400044）
  • 收稿日期:2019-06-18 修回日期:2019-10-31 出版日期:2022-01-20 发布日期:2022-01-29
  • 通讯作者: 陈军(1979-)，男(汉族)，四川资阳人，重庆交通大学经济与管理学院，教授，博士，研究方向：农产品供应链管理、冷链物流管理，Email：chenjuna12345@126.com. E-mail:chenjuna12345@126.com
  • 基金资助:
    重庆市教委科学技术研究项目(KJQN201800715)；重庆市教委人文社会科学研究项目(19SKGH061)；重庆市基础科学与前沿专项(cstc2016jcyjA0528)；智能物流网络重庆市重点实验室开放基金资助项目(KLILN2018003)；国家社会科学基金资助重大项目(15ZDB169)

Commission Sale Strategies of Agricultural Products under Preservation Effort

CHEN Jun１, CAO Qun-hui２, DAN Bin３   

  1. 1. School of Economics and Management, Chongqing Jiaotong University, Chongqing 400074, China; 2. Library of Chongqing Jiaotong University, Chongqing 400074, China; 3. College of Economics and Business Administration, Chongqing University, Chongqing 400044, China

  • Received:2019-06-18 Revised:2019-10-31 Online:2022-01-20 Published:2022-01-29
  • Contact: 陈军 E-mail:chenjuna12345@126.com

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摘要： 农业服务市场发展壮大推动了农产品销售服务模式创新。但是，作为经销模式有益补充的委托代销模式在我国农产品产销对接中还极少被采用。在代销商的保鲜努力影响农产品鲜度和损耗的假设条件下，构建了生产商和代销商的主从博弈模型，比较分析了支付服务费和视同买断两种委托代销方式的最优产品定价、代销期和保鲜努力水平，以及生产商和代销商的委托代销方式选择和达成委托代销协议的条件。结论表明，服务佣金和协议价是影响农产品委托代销策略的关键因素。若协议价足够高，生产商和代销商倾向于采用支付服务费委托代销方式；若协议价处于中间水平，生产商和代销商倾向于采用视同买断委托代销方式；若协议价过低，生产商和代销商不能达成委托代销协议，但是协议谈判的结果更可能向视同买断方式靠拢。此外，服务佣金契约和协议价契约不能协调农产品供应链。

关键词: 委托代销, 农产品供应链, 保鲜努力, 主从博弈

Abstract: With the diversification of sale mode and the intensification of multi-channel competition, many traditional dealers and distributors have fallen into the operation bottleneck and gradually transformed to agricultural services. The growth of the service market promoted the service mode innovation of agricultural product sale.However, as a useful supplement to the distribution mode, the commission sale mode is rarely adopted in the cooperation of production and marketing for agricultural products in China.In view of the fact that commission mode specifically includes pay service feemode and regarded as buyout mode, so it is an important decision for the manufacturer and the affiliate to decide which mode to sell the products and under what conditions to reach the consignment agreement. To this problem, under the assumption of preservation efforts affecting the freshness and loss, two stackberg game models are constructed with pay service fee mode and buyout mode, then some comparative analysis are taken about the optimal prices, commission periods and preservation effort levees. On this basis, the best selection of commission sale mode is analyzed as well as the commission agreement conditions for the producers and affiliates.The conclusion shows that the service fee and negotiated price are the key factors influencing the commission strategy.If the negotiated price is high enough, the producer and the affiliate are inclined to adoptthe pay service fee mode; If the negotiated price is in the middle level, the producer and the affiliate tend to adopt the regarded as buyout mode;If the negotiated price is too low, the producer and the affiliate can not reach a consignment agreement, but the outcome of negotiation is more likely to approach the regarded as buyout mode.In addition, both service fee contract and negotiated price contract cannot coordinate agricultural supply chain.

Key words: commission sale, agri-food supply chain, preservation effort, stackberg game

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