考虑顾客效用和时变品质度的乳品供应链品质激励契约研究

doi:10.16381/j.cnki.issn1003-207x.2019.0488

摘要/Abstract

摘要： 考虑时间因素对乳制品品质的影响，构建“时变品质度”函数，结合消费者效用的敏感性，将乳品品质加成和时变特性与厂商收益管理有机结合，设计“批发价+收益共享”契约和“收益共享+品质投入成本共担”契约作为激励机制，来促进乳制品供应链上的主体企业提高品质投入水平。研究结果表明：单纯的“批发价+收益共享”契约对加工企业品质投入的激励效果有限，而“收益共享+品质投入成本共担”契约可以实现供销双方经济利润的帕累托改进，明晰供销双方在品质投入问题上的利益分配与权责关系，并在一定参数取值区间内，协调实现整体供应链利润最优。最后通过数值算例进行参数敏感性分析并验证相关结论。

关键词: 乳品供应链；供应链契约；时变品质度；顾客效用；激励机制

Abstract: “Quality， safety and green development” has become the consensus of the development of the dairy industry. If there is no reasonable interest distribution mechanism to support, the enthusiasm of processing enterprises would becombat in the face of high quality input costs. In this study, the quality of dairy products is defined by the concept of satisfactory quality. Considering the influence of time on the quality of dairy products, a “time-varying quality” functionis built with productivity, behavioral and environmental perspectives. With the consideration of the time sensitivity of customer utility, the quality markup and time-varying quality characteristic of dairy products and the revenue management of producers are combined.Two incentive mechanisms, the “wholesale price + revenue sharing” contract and the “revenue sharing + quality input cost sharing” contract, are designed to stimulate the main enterprises in the dairy supply chain to increase the input in product quality.

Key words: dairy supply chain; supply chain contract; time-varying quality; customer utility; incentive mechanism

中图分类号:

F274

华连连, 邓思捷, 王建国, 岳晓航. 考虑顾客效用和时变品质度的乳品供应链品质激励契约研究[J]. 中国管理科学, 2021, 29(11): 146-157.

HUA Lian-lian, DENG Si-jie, WANG Jian-guo, YUE Xiao-hang. Research on Quality Incentive Contracts of Dairy Supply Chain Considering Customer Utility and Time-Varying Quality[J]. Chinese Journal of Management Science, 2021, 29(11): 146-157.

参考文献

［1］孟庆峰, 盛昭瀚, 李真. 基于公平偏好的供应链质量激励机制效率演化［J］. 系统工程理论与实践, 2012, 32(11):2394-2403.Meng Qingfeng,Sheng Zhaohan,Li Zhen.Efficiency evolution of quality incentive in supply chain based on fairness preference［J］.Systems Engineering-Theory & Practice,2012, 32(11):2394-2403.
［2］ Giannoccaro I, Pontrandolfo P. Supply chain coordination by revenue sharing contracts［J］. International Journal of Production Economics, 2004, 89(2):131-139.
［3］ Xu Guangye, Dan Bin, Zhang Xumei, et al. Coordinating a dual-channel supply chain with risk-averse under a two-way revenue sharing contract［J］. International Journal of Production Economics, 2014, 147:171-179.
［4］ Chao G H, Iravani S M R, Savaskan R C. Quality improvement incentives and product recall cost sharing contracts［J］. Management Science, 2009, 55(7):1122-1138.
［5］ Shum S, Tong Shilu, Xiao Tingting. On the impact of uncertain cost reduction when selling to strategic customers［J］. Management Science, 2016:mnsc.2015.2355.
［6］熊中楷, 刘芳兵. 考虑质量提升的供应链质量成本分担合同研究［J］. 华东经济管理, 2009, 23(12):100-103.Xiong Zhongkai, Liu Fangbing. Supply chain in quality cost-sharing contract research considering pushing quality improvement［J］.East China Economic Management,2009, 23(12):100-103.
［7］张智勇,吕嘉欣,石永强.基于奖惩契约的养老服务供应链质量控制协调［J］.工业工程,2016,19(5):58-64.Zhang Zhiyong, lv Jiaxin, Shi Yongqiang. Quality control and coordination in elderly service supply chain based on bonus and penalty dual contract［J］.Industrial Engineering Journal,2016,19(5):58-64.
［8］王磊,但斌.考虑消费者效用的生鲜农产品供应链保鲜激励机制研究［J］.管理工程学报,2015,29(1):200-206.Wang Lei, Dan Bin.The incentive mechanism for preservationin fresh agricultural supply chain considering consumer utility［J］.Journal of Industrial Engineering and Engineering Management,2015,29(1):200-206.
［9］肖迪, 潘可文. 基于收益共享契约的供应链质量控制与协调机制［J］. 中国管理科学, 2012, 20(4):67-73.Xiao Di, Pan Kewen. Quality control and coordination mechanism in supply chain based on revenue sharing contract［J］.Chinese Journal of Management Science,2012, 20(4):67-73.
［10］申强, 徐莉莉, 杨为民等. 需求不确定下双渠道供应链产品质量控制研究［J］. 中国管理科学, 2019, 27(3):128-136.Shen Qiang, Xu Lili, Yang Weiminet al.The optimization of quality control in dual channel supply chains with uncertain demand［J］.Chinese Journal of Management Science,2019, 27(3):128-136.
［11］石丹, 李勇建. 基于契约和关系治理的供应链质量控制机制设计［J］. 运筹与管理, 2014(2):15-23.Shi Dan, Li Yongjian.Quality control mechanismin supply chain basedon contractandrelationship governance［J］.Operations Research and Management Science,2014(2):15-23.
［12］韩亚娟,史保莉,汪建.激励策略和收益共享契约下四级供应链产品质量控制研究［J］.工业工程与管理,2019,24(1):37-44+95.Han Yajuan, Shi Baoli, Wang Jian. Research on product quality control of four levels supply chain under incentive and revenue sharing contract［J］.Industrial Engineering and Management,2019,24(1):37-44+95.
［13］朱立龙, 于涛, 夏同水. 两种激励条件下三级供应链产品质量控制策略研究［J］. 中国管理科学, 2012, 20(5):112-121.Zhu Lilong, Yu Tao, Xia Tongshui.Product quality control strategy in three-echelon supply chain under the condition of two incentive policies［J］.Chinese Journal of Management Science,2012, 20(5):112-121.
［14］ Shi Hongyan, Liu Yunchun, Petruzzi N C. Consumer heterogeneity, product quality, and distribution channels［J］. Management Science, 2013, 59(5):1162-1176.
［15］古川, 罗峦. 消费者质量识别对农产品供应链质量和价格决策的影响［J］. 管理评论,2016(12):225-234.Gu Chuan, Luo Luan. The impactof consumers’ quality identificationon the decisions of qualityand price in an agricultural product supply chain［J］.Management Review,2016(12):225-234.
［16］熊峰, 方剑宇, 袁俊等. 盟员行为偏好下生鲜农产品供应链生鲜努力激励机制与协调研究［J］. 中国管理科学, 2019,27(4):115-126.Xiong Feng, Fang Jianyu, Yuan Jun et al. Incentives and coordination of fresh investment of fresh agricultural products supply chain［J］.Chinese Journal of Management Science,2019,27(4):115-126.
［17］胡军, 张镓, 芮明杰. 线性需求条件下考虑质量控制的供应链协调契约模型［J］. 系统工程理论与实践, 2013, 33(3):601-609.Hu Jun, Zhang Jia, Rui Mingjie. Supply chain coordination model contract considering quality control under the condition of linear demand［J］.Systems Engineering-Theory & Practice,2013, 33(3):601-609.
［18］鲁其辉, 朱道立. 质量与价格竞争供应链的均衡与协调策略研究［J］. 管理科学学报, 2009, 12(3):56-64.Lu Qihui, Zhu Qidao. Research on equilibriums and coordination strategies of supply chains with quality and price competition［J］.Journal of Management Sciences in China,2009, 12(3):56-64.
［19］陈远高, 刘南. 存在差异性产品的双渠道供应链协调研究［J］. 管理工程学报, 2011(2):239-244.Chen Yuangao, Liu Nan.Coordinationof dual-channel supplychainunder product differentiation［J］.Journal of Industrial Engineering and Engineering Management,2011(2):239-244.
［20］ Rong A, Akkerman R, Grunow M. An optimization approach for managing fresh food quality throughout the supply chain［J］. International Journal of Production Economics, 2011, 131(1):421-429.
［21］ Yu Min， Nagurney A. Competitive food supply chain networks with application to fresh produce［J］. European Journal of Operational Research, 2012, 224(2):273-282.
［22］ Dye C Y， Hsieh T P. An optimal replenishment policy for deteriorating items with effective investment in preservation technology［J］. European Journal of Operational Research, 2012, 218(1):106-112.
［23］ Cai Xiaoqiang, Chen Jian, Xiao Yongbo, et al. Optimization and coordination of fresh product supply chains with freshness-keeping effort［J］. Production & Operations Management, 2010, 19(3):261-278.
［24］陈军, 但斌. 基于实体损耗控制的生鲜农产品供应链协调［J］. 系统工程理论与实践, 2009, 29(3):54-62.Chen Jun, Dan Bing. Fresh agricultural product supply chain coordination under the physical loss-controlling［J］.Systems Engineering-Theory & Practice, 2009, 29(3):54-62.
［25］王磊, 但斌. 基于消费者选择行为的生鲜农产品保鲜和定价策略研究［J］. 管理学报, 2014, 11(3):449-454.Wang Lei, Dan Bin. Fresh-keeping and pricing strategy for fresh agricultural product based on customer choice［J］.Chinese Journal of Management, 2014, 11(3):449-454.
［26］姬小利. 伴随销售商促销努力的供应链契约设计［J］. 中国管理科学, 2006, 14(4):46-49.Ji Xiaoli.Supply chain contract designing with retailer promotional effort［J］.Chinese Journal of Management Science, 2006, 14(4):46-49.
［27］唐润, 彭洋洋. 考虑时间和温度因素的生鲜食品双渠道供应链协调［J］. 中国管理科学, 2017,25(10):65-74.Tang Run, Peng Yangyang. Dual channel coordination of fresh food supply chain considering time and temperature factors［J］.Chinese Journal of Management Science,2017,25(10):65-74.
［28］ Gérard P. Cachon. Supply chain coordination with contracts［J］. Handbooks in Operations Research & Management Science, 2003, 11(11):227-339.
［29］程虹.宏观质量管理［M］.武汉：湖北人民出版社，2009.

[1]	徐建，段永瑞. 考虑消费者有限理性的体验式商品订购与库存配给策略[J]. 中国管理科学, 2021, 29(10): 140-150.
[2]	王竟竟, 许民利. 不同权力结构和联盟策略下风险规避型闭环供应链决策[J]. 中国管理科学, 2021, 29(9): 111-122.
[3]	刘蕾, 鄢章华, 孙凯. “硬件产品+软件服务”视角下的产品定价策略研究——以iOS和Android为例[J]. 中国管理科学, 2021, 29(9): 144-155.
[4]	代建生, 陈瑞佳. 资金约束下损失规避零售商的订购和广告协同策略[J]. 中国管理科学, 2021, 29(8): 81-93.
[5]	孟丽君, 黄祖庆, 张宝友, 杨玉香. 闭环供应链再制品消费补贴政策模型分析[J]. 中国管理科学, 2021, 29(8): 148-160.
[6]	王倩, 朱媛媛, 钟永光. 展厅现象下的双渠道供应链定价策略[J]. 中国管理科学, 2021, 29(8): 174-182.
[7]	刁姝杰, 匡海波, 孟斌, 石宝峰. 基于前景理论的LSSC服务质量管控策略的演化博弈分析[J]. 中国管理科学, 2021, 29(7): 33-45.
[8]	胡斌, 丁龙, 胡森, 封益航. 制造商售后服务质量决策对灰色市场的影响研究[J]. 中国管理科学, 2021, 29(7): 46-56.
[9]	崔春岳, 张令荣, 杨子凡, 王健. 碳配额交易政策下基于收益共享契约的两阶段供应链协调[J]. 中国管理科学, 2021, 29(7): 214-226.
[10]	田军, 田晨, 董赞强. 基于期权合约的供应链协同决策研究[J]. 中国管理科学, 2020, 28(11): 100-109.
[11]	张令荣, 王健, 彭博. 内外部碳配额交易路径下供应链减排决策研究[J]. 中国管理科学, 2020, 28(11): 145-154.
[12]	代建生. 零售商的资金约束对协调契约的影响分析[J]. 中国管理科学, 2020, 28(10): 98-108.
[13]	张柯慧, 杨华龙, 辛禹辰, 刘清奇. 考虑顾客缺货反应的多产品两阶段JIT联合订货[J]. 中国管理科学, 2020, 28(10): 118-130.
[14]	胡鸿韬, 边迎迎, 郭书源, 王帅安, 严伟. 考虑定价和需求关系的供应链网络优化研究[J]. 中国管理科学, 2020, 28(10): 165-171.
[15]	桑圣举, 张强. 基于不确定理论的绿色供应链最优决策研究[J]. 中国管理科学, 2020, 28(9): 127-136.