考虑质量水平的产品更新策略研究

doi:10.16381/j.cnki.issn1003-207x.2018.0054

中国管理科学 ›› 2021, Vol. 29 ›› Issue (11): 78-87.doi: 10.16381/j.cnki.issn1003-207x.2018.0054

• 论文 • 上一篇

考虑质量水平的产品更新策略研究

李乃梁, 何伊, 李玉鹏, 张畅, 郭少英

中国矿业大学矿业工程学院，江苏徐州221116

收稿日期:2018-01-13 修回日期:2018-06-11 发布日期:2021-11-22
通讯作者: 何伊(1994-)，男(汉族)，浙江淳安人，中国矿业大学矿业工程学院，硕士研究生，研究方向：产品质量决策，Email:945778383@qq.com. E-mail:945778383@qq.com
基金资助:
国家自然科学基金资助项目(51505480)；江苏省自然科学基金资助项目(BK20150197)

Research on the Product Update Strategy Considering Quality Level

LI Nai-liang, HE Yi, LI Yu-peng, ZHANG Chang, GUO Shao-ying

School of Mines, China University of Mining and Technology, Xuzhou 221116, China

Received:2018-01-13 Revised:2018-06-11 Published:2021-11-22
Contact: 何伊 E-mail:945778383@qq.com

摘要/Abstract

摘要： 将质量水平作为关键因子引入到更新产品设计的最优决策问题。通过界定质量水平、质量效用、顾客质量偏好及产品更新率的内涵，构建了新旧产品同时存于市场的竞争模型和旧产品退出市场的非竞争模型，求解得到了质量效用、质量水平改进量和顾客质量偏好的关系，确定了更新产品最佳质量水平的取值。通过数值分析，验证与分析了最佳质量水平与质量效用的关系，给出了新旧产品价格与质量优势区间，为企业的产品更新决策提供了科学依据。

关键词: 产品更新；质量水平；顾客质量偏好；质量效用

Abstract: The primary issue faced in product update process is how to design a new product quality level. Although the high quality level can expand user markets, its high price factor will reduce customers' willingness to buy, reduce sales, and compete with low-priced old products. Different quality levels of product update correspond to different profits. Excessive quality levels of products can lead to lower profits. The studied problem in this paper is how to determine the optimal value of the quality level in the stage of product update in order to maximize the sales profit.

Key words: product update; quality level; customer quality preference; quality utility

中图分类号:

F224
F274

李乃梁, 何伊, 李玉鹏, 张畅, 郭少英. 考虑质量水平的产品更新策略研究[J]. 中国管理科学, 2021, 29(11): 78-87.

LI Nai-liang, HE Yi, LI Yu-peng, ZHANG Chang, GUO Shao-ying. Research on the Product Update Strategy Considering Quality Level[J]. Chinese Journal of Management Science, 2021, 29(11): 78-87.

参考文献

［1］ Cheryl T D, Glen M S, Gilvan C S. The optimal pace of product updates［J］. European Journal of Operational Research, 2009, 192(2): 621-633.
［2］ Liao Shuangqing, Ralf W S. On the optimal frequency of multiple generation product introductions［J］. European Journal of Operational Research, 2015, 245(3): 805-814.
［3］ Samuel R S, Hani I M, Anthony R I. A dynamic marketing-operations interface model of new product updates［J］. European Journal of Operational Research, 2017, 257(1): 233-242.
［4］ Li Hongmin, Stephen C G. Pricing decisions during inter-generational product transition［J］. Production and Operation Management, 2012, 21(1): 14-28.
［5］ Yu Xiong, Pei Zhao, et al. The impact of product upgrading on the decision of entrance to a secondary market［J］. European Journal of Operational Research, 2016, 252(2): 443-454.
［6］ Peeters R, Strobel M. Pricing behavior in asymmetric markets with differentiated products［J］. International Journal of Industrial Organization, 2009, 27(1): 24-32.
［7］魏杰, 赵静, 涂菶生. 差异产品的库存最优控制和价格最优决策［J］. 南开大学学报: 自然科学版, 2010, 43(2): 86-91.Wei Jie, Zhao Jing, Tu Fengsheng. Optimal control of inventory and optimal decisions of pricing on differentiated products［J］. Acta Scientiarum Naturalium Universitatis Nankaiensis, 2010, 43(2): 86-91.
［8］罗勇, 涂菶生. 基于博弈理论的产品更新供应链决策模型［J］. 计算机集成制造系统, 2012, 18(9): 2068-2075.Luo Yong, Tu Fengsheng. Supply chain decision model for product renewal based on game theory［J］. Computer Integrated Manufacturing Systems, 2012, 18(9): 2068- 2075.
［9］ Wu Xiang, Gong Yeming, Xu Haoxuan, et al. Dynamic lot-sizing models with pricing for new products［J］. European Journal of Operational Research, 2017, 260(1): 81-92.
［10］ Bock S, Markus P. Implementing value engineering based on a multidimensional quality-oriented control calculus within a target costing and target pricing approach［J］. International Journal of Production Economics, 2017, 183(A): 146-158.
［11］谢家平, 迟琳娜, 梁玲. 基于产品质量内生的制造／再制造最优生产决策［J］. 管理科学学报, 2012, 15(8): 13-23.Xie Jiaping, Chi Linna, LiangLing. Optimal manufacturing/remanufacturing production decision based on endogenous product quality［J］. Journal of Management Sciences in China, 2012, 15(8): 13-23.
［12］刘云志, 樊志平. 考虑损失规避与产品质量水平的供应链协调契约模型［J］. 中国管理科学, 2017, 25(1): 66-77.Liu Yunzhi, Fan Zhiping. Supply chain coordination contract model considering loss aversion and quality level［J］. Chinese Journal of Management Science, 2017, 25(1): 66-77.
［13］ Shi Hongyan, Liu Yunchuan, Nicholas C. Consumer heterogeneity, product quality, and distribution channels［J］. Management Science, 2013, 59(5): 1162-1176.
［14］肖人彬, 蔡政英. 不确定质量水平下闭环质量链的成本模糊控制［J］. 计算机集成制造系统, 2009, 15(6): 1207-1214.Xiao Renbin, Cai Zhengying. Fuzzy cost control of closed-loop quality chain under uncertain quality level［J］. Computer Integrated Manufacturing Systems, 2009, 15(6): 1207-1214.
［15］刘利平, 吴敏鑫, 李金生. 研发不确定性对供应商创新效益的影响［J］. 计算机集成制造系统, 2017, 15(1): 1524-1538.Liu Liping, Wu Minxin, Li Jinsheng. Impact of R&D uncertainty on supplier innovation benefits［J］. Computer Integrated Manufacturing Systems, 2017, 15(1): 1524-1538.
［16］曹俊，熊中楷，刘莉莎. 闭环供应链中新件制造商和再制造商的价格及质量水平竞争［J］. 中国管理科学, 2010, 18(5): 82-90.Cao Jun, Xiong Zhongkai, Liu Lisha. Price and quality competition between the new and remanufactured producer in the closed-loop supply chain［J］. Chinese Journal of Management Science, 2010, 18(5):82-90.
［17］何伊. 产品更新最佳质量水平确定与设计研究［D］.徐州: 中国矿业大学, 2019.He Yi. Research on optimal quality level determination and design in product update［D］. Xuzhou: China University of Mining and Technology, 2019.
［18］王庆国, 蔡淑琴, 汤云飞. 基于质量信息不对称度的消费者效用与企业利润研究［J］. 中国管理科学, 2006, 14(1): 89-93.Wang Qingguo, Cai Shuqin, Tang Yunfei. Study of customer utility and enterprise profit based on quality information asymmetry degree［J］. Chinese Journal of Management Science, 2006, 14(1):88-93.
［19］ Muhammad A F, Randolph K, Henriqueta N, et al. Cost of quality: Evaluating cost-quality trade-offs for inspection strategies of manufacturing processes［J］. International Journal of Production Economics, 2017, 188: 156-166.
［20］ Gurnani H, Erkoc M, Luo Y. Impact of product pricing and timing of investment decisions on supply chain co-opetition［J］. European Journal of Operational Research, 2007, 180(1): 228 - 248.
［21］ Franca R B, Jones E C, Richards C N, et al. Multi-objective stochastic supply chain modeling to evaluate tradeoffs between profit and quality［J］. Int. J. Production Economics, 2010,127(2): 292 - 299.
［22］ Chen Jingxian, Liang Liang, Yao Dongqing, et al. Price and quality decisions in dual-channel supply chains［J］. European Journal of Operational Research, 2017, 259(3): 935 - 948.
［23］全雄文. 更新产品销售定价博弈研究［J］. 南开大学学报: 自然科学版, 2011, 44(3): 2-7.Quan Xiongwen. The pricing game of updated and existing products. ［J］. Acta Scientiarum Naturalium Universitatis Nankaiensis, 2011, 44(3): 2-7.

[1]	刘蕾, 鄢章华, 孙凯. “硬件产品+软件服务”视角下的产品定价策略研究——以iOS和Android为例[J]. 中国管理科学, 2021, 29(9): 144-155.
[2]	胡鸿韬, 边迎迎, 郭书源, 王帅安, 严伟. 考虑定价和需求关系的供应链网络优化研究[J]. 中国管理科学, 2020, 28(10): 165-171.
[3]	鄢章华, 刘蕾. 考虑服务水平与动态转移规律的共享单车投放策略研究[J]. 中国管理科学, 2019, 27(9): 195-204.
[4]	张立功, 郭晓龙, 韩东亚, 余玉刚. 考虑消费者网购体验滞后的产品定价研究[J]. 中国管理科学, 2019, 27(3): 77-84.
[5]	杨磊, 郑晨诗, 纪静娜. 碳信息不对称下的供应链谎报决策与协调研究[J]. 中国管理科学, 2016, 24(4): 111-120.
[6]	刘春玲, 肖位春, 黎继子, 曹晓刚, 黄纯辉. 基于Credit期权的集群式供应链采购模型及算法分析[J]. 中国管理科学, 2014, 22(8): 72-79.
[7]	李武强, 刘树林, 孙荣庭, 李毅斌. 不确定需求情境下的供应链预测契约设计[J]. 中国管理科学, 2013, 21(5): 57-67.
[8]	蒋传海, 李叶, 李勇. 纵向差异下的连接外部性和网络结构分析[J]. 中国管理科学, 2010, 18(3): 125-131.

考虑质量水平的产品更新策略研究

Research on the Product Update Strategy Considering Quality Level

PDF (PC)

可视化

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 8

Metrics

本文评价

推荐阅读 0