基于天然气客户的消费波动特征与顾客分类研究

doi:10.16381/j.cnki.issn1003-207x.2015.08.015

中国管理科学 ›› 2015, Vol. 23 ›› Issue (8): 132-138.doi: 10.16381/j.cnki.issn1003-207x.2015.08.015

基于天然气客户的消费波动特征与顾客分类研究

何志毅^1,2, 陈正惠^1,3

1. 上海交通大学安泰经济与管理学院, 上海 200052,;
2. 新华都商学院, 福建福州 350108;
3. 中国石油西气东输管道公司, 上海 200122

收稿日期:2014-02-26 修回日期:2014-07-30 出版日期:2015-08-20 发布日期:2015-08-19
作者简介:何志毅(1956-),男(汉族),福建福州人,上海交通大学安泰经济与管理学院教授,经济学博士,研究方向:市场营销、战略管理、企业文化和企业社会责任.

Research on the Consumption Fluctuation Characteristics and Customer Segmentation of Natural Gas Customer

HE Zhi-yi^1,2, CHEN Zheng-hui^1,3

1. Antai College of Economics & Management, Shanghai Jiao Tong University, Shanghai 200052, China;
2. Newhuadu Business School, Fuzhou 350108, China;
3. PetroChina West East Gas Pipeline Company, Shanghai 200122, China

Received:2014-02-26 Revised:2014-07-30 Online:2015-08-20 Published:2015-08-19

摘要/Abstract

摘要： 如何有效满足连续型消费且消费量呈周期性波动的客户需要,是生产供应商急需解决的现实问题。本研究对连续型客户日消费量的时间序列数据,首次利用谱分析方法进行消费量的波动特征分析,再根据客户不同波动指标经过分层聚类分析以及判别分析,构建了判别函数方程。基于WE销售公司在江苏省的用气客户的日消费量数据进行了分析验证,研究发现,客户消费的波动特征可以通过谱分析得出的13项指标进行刻画反映,并根据这些波动指标对广大客户进行分类,以便供应商针对不同波动类别的客户采取不同的调峰手段,为供应商优化调峰方案提供分析基础,特别是根据新用户未来用气波动需求进行判别归类,有利于生产供应商提前主动地采取有效措施解决新用户的消费波动问题。

关键词: 天然气, 谱分析, 聚类分析, 判别分析, 顾客分类

Abstract: It is a realistic problem for the production suppliers that how to effectively meet the demand of customers who have continuous consumption and the consumption are cyclically fluctuated. Based on the customers' daily natural gas consumption time series data, the spectral methods are applied to analyze the fluctuation characteristics of consumption. Then, the discriminant function equation is constructed using hierarchical clustering analysis and discriminant analysis according to the volatility indicators. Based on the Jiangsu Province customers' daily consumption data of "WE" natural gas sales company, this paper found that: The fluctuation characteristics can be depicted by 13 indicators derived from spectral methods analysis. The customers can be classified by those fluctuation indicators and adopt different pitch-peaking method for different categories of customers. An analysis foundation for natural gas suppliers optimizing their pitch-peaking project is provided. In addition, this method can be used on new customers' segmentation according to their future natural gas demand fluctuation so that the suppliers can proactively take effective measures to solve the problem of consumption fluctuations of new customers.

Key words: natural gas, spectral methods, cluster analysis, discriminant analysis, customer segmenting

中图分类号:

F274

何志毅, 陈正惠. 基于天然气客户的消费波动特征与顾客分类研究[J]. 中国管理科学, 2015, 23(8): 132-138.

HE Zhi-yi, CHEN Zheng-hui. Research on the Consumption Fluctuation Characteristics and Customer Segmentation of Natural Gas Customer[J]. Chinese Journal of Management Science, 2015, 23(8): 132-138.

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基于天然气客户的消费波动特征与顾客分类研究

Research on the Consumption Fluctuation Characteristics and Customer Segmentation of Natural Gas Customer

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